Part One: Evaluate, Strategize, Execute, Re-evaluate
Part Two: Sales Targets & Solid Foundations
Part Three: The Marketplace, Your Product & You
Part Four: Branding - Why Your Book Cover Matters
Part Five: Top Five Marketing Dos & Don'ts
Evaluate, Strategize, Execute, Re-evaluate.
Lastly, I want you to leave feeling empowered. I want you to know that whether you’re with a publisher or going it on your own, you have the means to take charge of your career and have a real impact on your own success.
Sell Books. Make Money. Why The Expletive-Deleted-By-Editorial-Staff Not?
SIDE NOTE: Notice I said "there's not much they're willing to do…" rather than, there's not much they can do. This is an important distinction, and one we'll talk more about in a later instalment.
There. Now you know everything there is to know about marketing.
HOMEWORK ASSIGNMENT #1:
- How does my book and my (or my publisher's) marketing efforts stack up to the competition?
- Do I stand out from the crowd or blend in?
- Have my marketing efforts achieved the goals I set?
- Do I have any goals?
- If I have fallen short of my goals, what changes have I (or my publisher) made to rectify the situation?
Next up, Thursday Sept. 18, Part Two: Sales goals, target markets and building solid foundations.